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Sweden
Vilmas Knäckebröd AB
Vilmas was founded in 2001 in Stockholm. For several years Vilmas sold handmade breads to a handful of selected stores and restaurants in Stockholm. Within a couple of years Vilmas was making deliveries to 50 stores in the Stockholm region.
In 2004 Vilmas also started to sell knäckebröd (traditional Swedish crispy bread). The first types of knäckebröd were rye, sesame and rosemary, cut into large pieces and packed in simple brown parcels. Within two years Vilmas had expanded their selection of knäckebröd with five new products that accounted for almost 90% of all their sales.
Today Vilmas knäckebröd is sold as far away as Harrod’s in London and Globus in Switzerland.
All of their products are baked in small batches with organic whole grain flour and crushed rye. The result is crispy, nutritious bread rich in fibre.
In 2004 Vilmas also started to sell knäckebröd (traditional Swedish crispy bread). The first types of knäckebröd were rye, sesame and rosemary, cut into large pieces and packed in simple brown parcels. Within two years Vilmas had expanded their selection of knäckebröd with five new products that accounted for almost 90% of all their sales.
Today Vilmas knäckebröd is sold as far away as Harrod’s in London and Globus in Switzerland.
All of their products are baked in small batches with organic whole grain flour and crushed rye. The result is crispy, nutritious bread rich in fibre.
